IndiaMART’S new campaign focuses on the success of its mobile platform

Pitch On Net

With IndiaMART mobile app crossing 2 million downloads, IndiaMART is looking to fulfil requirements of buyers through its mobile platform. It has announced the next phase of its brand campaign on an integrated platform including TV, online display and social media. Once again, the core motto of the brand ‘kaam yahin banta hai’ highlights how IndiaMART is a one-stop-shop for buyers, the focus this time being the Mobile App.

The TVCs showcases Brand Ambassador Irrfan Khan specifying the unique requirements of a buyer which are gratified at IndiaMART. The ad claims that IndiMART answers every buyer’s need of sourcing a variety of products across multiple categories ranging from Furnishings, Handicrafts, Jewellery, Fashion Accessories, Sports goods, etc. The campaign holistically highlights how IndiaMART mobile platform (Mobile site and App) is conveniently designed for the buyers, who could now easily check the seller listings and contact sellers using their mobile phones anytime and from anywhere.

According to Sumit Bedi, Vice President – Marketing, IndiaMART, “There is no denying the fact that proliferation of smart phones has greatly influenced consumer buying behavior. With 41% of the overall e-commerce transactions in the country being conducted via mobile phones, the medium offers immense potential. Over the last few years, IndiaMART has dedicatedly focused on strengthening its mobile offering (m.indiamart.com and mobile app), which has led to increased productivity for our users. We see relatively higher engagement on our mobile platform vs desktop. Thus, with this campaign, we wish to encourage users to download the IndiaMART app or log on to our mobile site through their mobile phones for all their buying needs, even while they are on the move.”

Poised at a whopping 65% and growing at an exponential pace, India leads the way in internet usage on mobile in the world. Riding on this strong momentum, IndiaMART Mobile App has witnessed over 2 million downloads across Android, iOS, Blackberry and Windows platforms, contributing significantly to the overall traffic on IndiaMART. The mobile site and app enable users to easily search for reliable suppliers in their preferred location.