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IndiaMART, India’s largest online marketplace for businesses, rolled out a fully wrapped metro on the Yellow-line route, plying from Jahangirpuri to Huda City Centre. The wrap features brand ambassador Irrfan Khan, giving away the brand message ‘Kaam yahin banta hai’. Taking the lead, IndiaMART is the first company to join hands with Delhi Metro Rail Corporation (DMRC) to run a brand-wrapped metro on this key route. The online marketplace would be starting a wrapped metro on another important route, i.e., Blue Line route, from Dwarka to Noida from December 19, 2014 onwards.
Commenting on this initiative, Mr. Sumit Bedi, Vice President – Marketing, IndiaMART says, “We are extremely thrilled to be the first brand to wrap the Delhi Metro on the Yellow line route. Being one of the most popular modes of travel in the city, metro promises to create a high brand recall among the people. The Yellow line route is one of the longest routes of Delhi Metro. Besides travelling through important business hubs like Chandni Chowk, Chawri Bazar and Kashmere Gate, the route also covers Gurgaon, where the big corporate houses reside. We are confident that this initiative would help us reach out to a large pool of commuters, surround them with our brand, and communicate the brand thought ‘Kaam yahin banta hai.”
Delhi Metro, over the last decade, has successfully changed the way people travel around the city, with a large number of people flocking in at all times to move from one direction to the other. A modern and a new medium that can turn heads, it promises IndiaMART to capture the interests of a large number of people.
Bedi adds, “The wrap features various contextual messages, along with Irrfan Khan, who seeks to connect with people inside and outside the train by communicating about IndiaMART in an exciting manner. With the strategic route under the belt, we strongly believe that this will go a long way in creating a desirable impact in the minds of people.”
IndiaMART’s brand campaign has been launched across various mediums – TV, radio, online, and now OOH. It positions IndiaMART as the preferred choice of buyers for fulfilling all their key requirements, whether business or personal.