logo
close icon

Kaam Yahin Banta Hai

IndianTelevision.com,

India Television

Purpose of the ad:
To position IndiaMART as the preferred destination for buyers for fulfillment of all their key needs, whether business or personal.

Storyboard:
The TVC provides an illustration behind the key communication ‘Kaam Yahin Banta Hai’. It showcases the award winning actor Irrfan Khan as a well informed, smart and new-age employee of a manufacturing house, who is pretty confident that all his key requirements could be fulfilled through IndiaMART effortlessly, whether it involves ordering of fabric, office furniture, buttons used in manufacturing of shirts, or air conditioners, etc. Each time Irrfan needs to order something, he merely plays a tune and accomplishes his task before one may even know, thereby implying that finding the relevant suppliers/ sellers is as quick and easy on IndiaMART as playing your favourite tune. The film signs off with the brand thought “Indiamart.com – Kaam yahn banta hai”.

Client:
IndiaMART

Media used:
Television

Agency:
McCann

Production house:
Handloom Picture Company

Creative team:
Prateek Bhardwaj, Aneesh Jaisinghani, Uddipta Borah, Pavitra Sharma, Anshul Nanda

Reat the story at http://www.indiantelevision.com/adlinx/y2k14/nov/adlinx_nov24.htm

Latest Posts

Trend of Gifting increases during festive season in tier...

Posted on November 22, 2024

The longstanding tradition of gifting among businesses rises to a peak during the festive season in India. It is not just urban businesses; the trend...

Read More

Trend of Gifting increases during festive season in tier...

Posted on November 22, 2024

The longstanding tradition of gifting among businesses rises to a peak during the festive season in India. It is not just urban businesses; the trend...

Read More

IndiaMART strengthens its leadership team appoints Saurabh Deep Singla...

Posted on November 22, 2024

Saurabh is a seasoned human capital leader with nearly three decades of experience Prior to joining IndiaMART, Singla led the HR vertical globally for upGrad...

Read More