India Mart, is an online platform for B2B as well as B2C customers. Conceptualised by McCann, they have come up with a campaign ‘Kaam Yahin Banta Hai’ which features bollywood actor, “irrfan Khan.”
Just like the tagline, the TVC highlights the fact that all your work can be done through India Mart.com. The actor is showed to be employee of a manufacturing house, who is confident that all his key requirements could be fulfilled through IndiaMART effortlessly. The film signs off with the brand thought “Indiamart.com – Kaam yahin banta hai”.
According to Sumit Bedi, Vice President, Marketing, IndiaMART said, “We are extremely thrilled to roll out our first multi-media campaign, which focuses on increasing the brand awareness for IndiaMART, and also aims at establishing a stronger connect with the buyers. According to a recent global research, businesses spend 52% of their time in identifying the right business partners. This is where IndiaMART comes into the picture. A move in this direction, the TVC seeks to highlight the fact that IndiaMART allows buyers to shorten the time they spend in doing the same and find genuine sellers with help of just a click.”
The campaign will give an ease of buying for the customers. Presently IndiaMART is home to more than 15 lakh sellers and hosting over 3.5 crore products.