IndiaMART, India’s largest online marketplace, is on its way to strengthen its positioning. Recently, they announced Irrfan Khan as their brand ambassador, and now, the much awaited TVC has also been released on the digital platform.
Irrfan Khan is a breeze of freshness in this Ad, and as a customer, one quickly relates to his easy-going style. The choice of ambassador is a very wise one too, as the message resonates with Irrfan Khan’s audience perception.
The Message :
Finding the relevant products and sellers is as quick and easy on IndiaMART as playing your favourite tune.
Irrfan Khan takes us through a list of things that he has recently bought, all just be playing some good ol’ air-piano.
It’s a crisp way of showing exactly how easy it is finding your sellers through the website. The slogan, kaam yahi banta hai, is an apt one. The customer quickly infers the intended message, that his work will get done here. #AaramKiTune in fact was trending on twitter this last week, where IndiaMART held a contest. Users kept posting their #AaramKiTune, and tagged the brand. Guess what IndiaMART did with these songs, that’s right, they created a brilliant mashup out of it. Here it is!
In the clutter of online marketplaces in India today, IndiaMART with this campaign has managed to stand out. Using the digital media wisely, there is a certain buzz around the brand of late, which is definitely going to bring them a lot of traffic.
We will be tracking their growth, till then, stay mad!