IndiaMART, the online marketplace for businesses that began the dotcom boom in India has roped in actor Irrfan Khan as the new face for its upcoming mega brand campaign, which is set to roll out soon. IndiaMART is poised to launch its 360 degree brand campaign to drive the brand philosophy ahead. The campaign aims at highlighting IndiaMART as the platform for fulfilling key requirements of buyers across the globe.
Speaking on the association with Irrfan Khan, Mr. Dinesh Gulati, Director, IndiaMART, said, “IndiaMART has always stood apart for its deep commitment towards its clients, along with displaying responsibility, integrity and passion. Irrfan’s persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company’s corporate identity. We welcome him to the IndiaMART family, and sincerely hope to create a strong impact in the minds of our SMEs and people at large.”
Irrfan Khan expressed his pleasure at associating with the brand, “It feels great to be associated with a brand which actually kick-started and triggered the dotcom wave in India, and has been helping millions of buyers fulfil their needs, whether business or personal. IndiaMART offers simplicity and convenience to the masses, with the help of just a click.”
The company aims to generate buzz across all mediums through the campaign and seeks to connect with millions of buyers and sellers across the country.