ShopClues appoints Vishal Sharma as VP to head strategic new initiatives,

Gurgaon-based Clues Network Pvt Ltd, the startup that runs the horizontal e-commerce marketplace, has appointed Vishal Sharma as vice president – strategic new initiatives.

In this role, Sharma will work on developing and executing strategic outreach initiatives. Prior to joining ShopClues, Sharma worked at companies such as GE, Standard Chartered and Indiamart.

“Vishal will help us take this to a much larger level and help incubate new categories. India has over 30 SMBs, the main focus for ShopClues. We will now reach out to more SMBs and bring them online,” said Sandeep Aggarwal, founder and CEO,

“I am very excited to be part of ShopClues. I look forward to building on the success and continue developing the business in India’s competitive e-commerce industry,” said Sharma.

ShopClues was founded by Aggarwal and Sanjay Sethi (vice president, products) in July 2011. It works on a zero-inventory marketplace model where sellers can display their product catalogues. Besides helping merchants reach out to a larger customer base, ShopClues claims to increase their (merchants’) business by providing a number of business management tools and marketing and decision-enabling analytics. Earlier this year, it raised its Series B funding of $10 million (Rs 54.1 crore) from Helion Venture Partners, Nexus Partners and, a Japanese business group based in Tokyo.