Shreeya Fineries

It’s been a year since we connected with IndiaMART.com. They have helped us a lot in connecting with good quality suppliers and sourcing good quality material. At IndiaMART.com, you have suppliers who are actually offering raw material such as beads, horn and bone jewellery. I have immensely benefitted from them.

Mrs. Sheetal Dhawan (Managing Director)
Shreeya Fineries
Gurgaon, 29 June, 2013

Shreeya Fineries Embellished with Success

‘Jewellery is a girl’s best friend’. It’s true for most women and for Ms. Sheetal Dhawan too. Her love for jewellery led her to become an entrepreneur. Meet Ms. Dhawan, an admirer-turned-creator of fashionable jewellery.

Fashionable Journey
“My dream since long was to start my own company. After working for 10 years in corporate I started my venture two and a half years back named Shreeya Fineries and this is how we started. Since jewellery has always interested me, I started my journey in jewellery as my domain,” says Ms. Dhawan. The company is one of the major manufacturers of fashion jewellery which include bangles, necklaces, finger rings, bracelets and armlets. “Our speciality is fashion bangles which include crystal bangles, rhinestone bangles and horn and bone bangles,” says Ms. Dhawan.

Challenges: Design & Quality
To make someone buy a piece of jewellery, one has to offer a product that is unique and the quality superior, maintains Ms. Dhawan which is why these two elements posed to be a challenge for her initially. “During this journey, yes, finding out quality material was one of the major challenges we had to face because in our industry, the quality of the products has to be very good, especially since we are exporters. Another concern for us was the design as jewellery is something which has to be unique if someone has to buy it,” says Ms. Dhawan.

‘Unique’ Competition
“The major competition, one has to say is uniqueness. One has to be
unique to be stable in this industry. If you are not unique, if you don’t have good designs, if you don’t have good quality then of course the product is not going to do well in the market. So I would say I don’t have ‘competition’ as such. But, in terms of uniqueness and in terms of quality of the products, one has to be very genuine and creative to overcome your competition. So far, the markets that we are covering are Australia, US and UK and the competition has been pretty good,” says Ms. Dhawan.

IndiaMART ‘Buyer’ Achiever
All the hurdles and hiccups of looking for a quality supplier of raw material were overcome when Ms. Dhawan associated with IndiaMART.com. She says, “It’s been a year since we connected with IndiaMART.com. They have helped us a lot in connecting with good quality suppliers and sourcing good quality material. At IndiaMART.com, you have suppliers who are actually offering raw material such as beads, horn and bone jewellery. So I would say that IndiaMART.com has helped me a lot in getting good quality material and good quality buyers also.”

As a Supplier…
As a supplier, Ms. Dhawan found IndiaMART.com as an equally effective platform. “We have got good suppliers from IndiaMART.com and found buyers also who can approach us now very easily because IndiaMART.com is so popular that everybody has a presence on it. If you search on Google, IndiaMART.com is on the first or second number. So that ways it has helped me a lot,” says Ms. Dhawan.