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IndiaMART.com has helped us in procuring new leads from all over the country which has led to less reliance on business from existing customers and helped us increase our reach to newer customers in the industry and prospects.
Mr. Prashanth Jairam (Director, Marketing)
C.S. Aerotherm Pvt. Ltd.
Bengaluru, 20th December, 2012
C S Aerotherm Pvt Ltd. – 15 Years of Successful Run
As a teenager, one tends to be zealous, energetic and full of self-confidence and as a 15 year old, CS Aerotherm Pvt Ltd. shows all the signs of being a teenager. Growing at a fast pace, the company would not like to shed its image of a teen so soon which has given it an extraordinary journey in recent years. It shows promise of a brighter future.
The company has continued to focus on its strength and Mr. Prashanth Jairam Director – Marketing has been working to ensure that the company maintains its momentum. “We basically manufacture rotary rack ovens, corresponding tools for the ovens, electric deck ovens, we source the gas deck ovens and we also source make up lines that is fixed board paramixers,” he says.
Challenges
According to Mr. Jairam, there has been an increase in raw material production which has resulted in decrease in margins and is one of the major hurdles in the industry. He adds, “Second, being predominantly increase in competition. Because there has been a lot of increase in competitors in the country. So, this would be the two major challenges facing the industry.”
High Points of the Journey
Over the years, the company has reached milestones in its journey that
have been stepping stones to further growth. “The highlights of the journey for us has been introducing our ovens 15 years ago but improving it along the way and ensuring that they turn out to be the best available ovens within the country in terms of robustness and also fuel consumption of both diesel and gas.” shares Mr. Jairam.
Benefits from Association with IndiaMART.com
“IndiaMART.com has helped us in procuring new leads from all over the country whereby we have had to rely less on business from existing customers that has decreased from 80 to close to 50 whereby it has helped us increase our reach to newer customers in the industry and prospects,” says Mr. Jairam who shared that there was a dire shortage of business leads initially but joining an online B2B marketplace such as IndiaMART.com has helped them overcome this obstacle.
Identified as an IndiaMART Achiever, Mr. Jairam believes that the association has enabled the company to make radical improvements to its website which has further helped to generate couple of good high value orders. “We have also been assisted with creation of new ideas to promote and incorporate on our website,” he says.