Goodwill Associates has made a virtual workspace for us and because of that we don’t have to go anywhere physically. We are getting buyers online.

Mr. Dharmendra Singh (Owner)
Goodwill Associates
New Delhi, 24th November, 2012

Goodwill Associates Climbs Ladder of Success

Its a fascinating view for a first-timer who enters Goodwill Associates premises. Handkerchiefs and scarfs in every possible shapes, sizes and colours are designed and manufactured here. Its uniqueness has found admirers in USA and Japan and are slowly gaining acceptance in Australia too.

The seeds of Goodwill Associates were planted in 2003. Since then, its branches have grown far and wide to reach out to clients spread across the country. “My name is Dharmendra Singh and am the owner of the company Goodwill Associates which is into manufacturing and exporting of ladies handkerchiefs and scarfs. My major market is USA and Japan and now I have begun to receive orders from Australia as well,”, introduces Mr. Singh.

Keeping Pace with Changing Taste
As a player of a dynamic industry, Mr. Singh is conscious of changing tastes of consumers and takes extra care to invest time in coming up with new designs. He says, “Every year we are adding new designs to our handkerchiefs such as doll hankies, bridal hankies etc. We have also added some new lace handkerchiefs.” To turn his ideas into reality, he has the support of 21 workers. They not only help in designing but also keep stringent check on quality standards.”

Journey Marked by Quality
The journey has been a gratifying one for Mr. Singh. “My journey has been good so far because we have given special attention to quality and have kept it upto the mark. We have maintained standard as per the requirement of our buyers which is why I am getting repeat orders everytime and new orders too,” says Mr. Singh.

Creating designs and implementing it is a major challenge because of lack of skilled manpower. Every minute detail is done by hand which requires skill and knowledge of the work.

IndiaMART Achiever
One of the other challenge that the Mr. Singh has been able to overcome is reaching out to buyers by associating his company with He says, “We have known for the past 5 years. has made a virtual workspace for us and because of that we don’t have to go anywhere physically. We are getting buyers online.”

As a satisfied user of the online medium, Mr. Singh says, “An advice to all my friends to leverage services of because they are providing us with internet and social media network which is extremely helpful in getting more buyers online.”