SME marketplace Indiamart.com claims 10,000 signups for its “buy seen lead” feature

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Indiamart.com, the marketplace for small and medium sized business which introduced a feature through which businesses could buy sales leads from the site on a pay per “seen lead” basis said that it has racked up 10, 000 sign-ups in the pilot year itself and has clocked monthly billing rate of over Rs 1 cr.

“We are aiming to hit 30, 000 sign-ups in the next 3 years,” the company said in a statement. At the marketplace, buyers and sourcing agents post their purchase requirements. Requirements are then manually screened and listed in the buy leads marketplace. From this marketplace suppliers check out requirements and buy leads to initiate a sale.

Indiamart, founded in 1996, is backed by Intel Capital and media conglomerate Bennett, Coleman & Co. Limited.

Yesterday, Gurgaon based Power2Sme, a similar platform for small and medium businesses announced that it raised Rs 10 cr in funding from Inventus Capital Partners. The startup operates in a similar space, aggregating demand from small businesses and connecting them to sellers and buyers. Power2Sme is targeting a turnover of Rs 1,000 crores over the next three years.