IndiaMART.com has helped us by making the catalog and given us many business leads.
Mr. Raghunandan (Partner)
Bengaluru, 28th September, 2012
Kinderplay Equipments Swings to Success
Amidst the political turmoil brewing in the country in 1975, there was one dream slowly gaining steam and was getting ready to announce its arrival in the business space. That year Kinderplay Equipments made a foray into the manufacturing industry. Today, it is a well-recognised name in the field of manufacturing wide assortment of children playground equipments.
A Partner in the company Mr. Raghunandan acquaints us with his world that is equipping institutions and residential buildings with quality swings, slides, see-saws, merry go-rounds etc.
Marketing Made Easy
It was a completely different scenario when the company started manufacturing equipments. Reaching out to potential clients was a big task, explains Mr. Raghunandan, “When we started this business it was very difficult to market. It was in 1980s when we used to send product details through post. It was part of our marketing activity. But now we have many online media, B2B portals that have helped us in reducing this gap.”
Quality is Prime
Kinderplay Equipments has their own manufacturing facility that ensures quality of its products. Mr. Raghunandan says, “Everything is done in our manufacturing unit – welding, grinding etc. We are also outsourcing some of our products to get good quality at good price.” To maintain their standard and performance in delivering superior products, Mr. Raghunandan did not hesitate in entering into joint ventures with qualified OEM suppliers across the globe to provide high quality and durable playground equipment.
Being one of the major players in this business, Kinderplay Equipments has successfully catered to 2000 installations in Bangalore city alone and over 6000 installations across the country. Mr. Raghunandan shares, “Major markets that we are competing in are apartments, houses, parks and educational institutions. We need to give better value to our customers as there is a huge competition in the field of manufacturing.”
Breaking Geographical Fences with IndiaMART.com
Creating a buzz about the company was important for Mr. Raghunandan and going online solved the issue of lack of means to touch base with people. He says, “Basically in metros, they don’t have time to come to meet us or see exactly what product we are going to develop or how we are going to cater to their business. IndiaMART.com has helped us by making the catalog. We are glad to join the online platform.”
He concludes by saying, “My advice to entrepreneurs would be to go for online platforms like IndiaMART.com for their B2B marketing needs. In terms of business leads, IndiaMART.com has given us many leads which every entrepreneur can utilise and can come up in their industry.”