IndiaMart launches ‘Win Big’ contest inviting ideas for its TV commercial,

Online B2B marketplace has launched ‘Win Big’ contest inviting creatives from people in search of the best idea for the company’s first ever TVC. The winner of this contest will be entitled for a cash prize of Rs 1 lakh and the TVC will be launched nationally as part of the company’s 360 degree brand campaign early next year. Apart from this, top 10 shortlisted scripts will also receive prizes.

Dinesh Agarwal, founder and CEO, IndiaMart, said, “We believe hosting a contest for our new TVC will be the best way to access fresh and creative concepts from talented individuals. We are optimistic of this entire exercise and hope to engage as many participants as possible. We also hope that through this contest we will be able to zero down on that winning script that will hit the TV screens next year. ”

Through this contest, the company is looking for a creative meant for an ad film (TVC) that focuses on brand IndiaMart. The creative needs to make a connect (humorous or emotional) with their audience/clients (small and medium enterprises). Some of the parameters that need to be adhered to by the participants are – duration of the script should not be more than 30 seconds, language of the script can be a mix of Hindi and English or Hindi only, the entries should also contain tag line which best signifies the line of business is into.