IndiaMART.com understands my products and accordingly offers me services. This is how I have been increasingly receiving quality leads and enquiries about my products.
Mr. Shailesh Panchal (Director)
S K Pharma Machinery
Maharashtra, 21st September 2011
Sk Pharma Machinery Unlocks Global Prospects with Indiamart.com
SK Pharma Machinery Pvt Ltd has its roots in 2000, when it was started by two ambitious entrepreneurs, Mr. Govind K Panchal and Mr. Shailesh K Panchal. The company started by three people conducting a range of pharma jobs, and is now a focused manufacturer of machinery for the pharmaceutical, beverage and cosmetic industries with offices in Thane and Mumbai as well as production facilities in Umargaon, Gujarat. Mr. Shailesh Panchal, Director, SK Pharma Machinery Pvt Ltd recalls that the company received its first order from Lark Laboratories, and since then, they have not looked back. Today, the company employs around 110 people, including 65 people working in their manufacturing facilities. From a humble figure, the company turnover has now grown to about Rs. 16 crore.
The Early Days
Since the company started with very little capital, the brothers faced several hardships. However, their quality of service led to several orders for machinery primarily due to references and word-of-mouth. “There is no competition since what we are manufacturing are totally different products. Because of our product quality, customers using our machines are quite satisfied with them. We don’t need any awards since our clients do not go anywhere else and we receive repeat orders. Our clients can go through our website and check all relevant details about the company. We have made some registrations for our safety as well as that of our clients,” commented Mr. Shailesh. The company is also a member of Indian Pharma Machinery Associations.
Before IndiaMART.com came onboard, the main marketing strategy was door-to-door marketing. But the company was already receiving a bulk of its orders through references. The challenge came when the company was aiming for exports. The association with IndiaMART.com has fructified over the years and the company has been able to add three new countries to its market portfolio. “I am using support from IndiaMART.com specifically for export purpose. IndiaMART.com has helped me find markets abroad. They have enabled my presence across the globe by studying us well and giving us the services we required for achieving our business objectives,” said Mr. Panchal. Last year the company’s business comprised 40% exports. With support from IndiaMART.com, the company now targets an export share between 60 and 70%.
Realising Full Potential
The pharma industry is growing leaps and bounds everywhere in the world. SK Pharma hopes to grow in tune with this global surge with significant help from IndiaMART.com. Mr. Panchal said, “After signing up with IndiaMART.com, I have been approached by several similar service providers but I still prefer IndiaMART.com. IndiaMART.com understands my products and accordingly offers me services. This is how I have been increasingly receiving quality leads and enquiries about my products. Since IndiaMART.com has helped me market my products to the world, I would recommend it to upcoming entrepreneurs. IndiaMART.com helps us export to new markets and finds us new opportunities; that’s why I would like to recommend IndiaMART.com to others.”