IndiaMART.com and IAMAI have decided to come together for “4th Conference on ICT for SMEs”. Cloud Computing is being touted as a next big wave to hit Indian SMEs. This forms the basis of this year’s conference whose theme is “Taking SMEs to the Cloud – Pay as you need”. The conference, to be held on July 29, 2011 at India Habitat Centre, New Delhi, will help SMEs understand the benefits of cloud for their businesses. Experts such as Dinesh Agarwal, Founder & CEO, IndiaMART.com; Rajiv Sodhi, Head- Online Business, Microsoft India; Shyaam Sunder, Chief Knowledge Officer, Ramco Systems; Brijesh Agrawal, COO, IndiaMART.com; Laveesh Bhandari, Founder Director, Indicus Analytics; Aakash Goel, Associate, Sequoia Capital; Sanjay Diwan, Vice President Marketing, IMI Mobile; Rohit Gupta, VP & Head – Wireless, Tata Teleservices Ltd will share their expertise and experience, detailing on simple ICT strategies which SMEs can adopt and use.
The conference will focus on the growing cloud computing market in India and throw light on how SMEs can be benefited by leveraging its services, and bring down overall operating cost and improve business efficiency. The entire conference is segmented into four different sessions that will cover topics such as ‘Patterns of Adoption and use of ICT by SMEs’, ‘Technology and Infrastructure for the Growth of SME’, ‘ICT enabled SME’s in Developing Countries & Financial Needs’ and ‘Moving to Mobile: Simple Strategies for Small and Medium Businesses to Digitize’. It will also elaborate on the constraints faced by SMEs in developing countries in implementing ICT, role of banks in driving ICT adoption, brand building for SMEs, devising business models to ensure success in using ICT, among many others.