IndiaMART.com Forays into SME-Specific News Segment

– IndiaMART.com to provide SME focused news on various industry related developments
– Aims to assist small businesses in being part of major happenings in the market

With the objective of serving the numerous emerging needs of SMEs (Small and Medium Enterprises), IndiaMART.com, India’s largest online B2B marketplace, has entered into news segment with its media initiative of SME NEWS portal (news.indiamart.com). IndiaMART.com backed SME news site is a rich pool of information that will give access to latest developments and updated information across various industry verticals. This will be useful for small enterprises specifically looking to keep their businesses abreast with upcoming and latest trends in different markets.

Commenting on this, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, ?We realised that there is a dire need to disseminate SME relevant information for which SMEs need a proper channel and platform to make available that information. Also, there are thousands of SME relevant news items pouring in on day-to-day basis which can be of foremost importance to an SME for their businesses.”

IndiaMART SME NEWS portal will feature more than 40 industry categories and segments (news.indiamart.com/industry-news.html) and over 26 cities (news.indiamart.com/city-news.html) that will fetch news relevant to the SME sector. This will include news such as notifications by MSME ministry, circulars that government of India releases, time-to-time amendments on various policies undertaken and much more. The portal will also look to provide competitive edge to businesses and give them visibility through sector-specific advancements, SME related events, press releases, etc. IndiaMART SME NEWS portal is an effort to bring current information on the doorstep of small businesses that will be available to them at one place.

IndiaMART.com undertook this initiative as it realised the need to tap the huge potential that the internet brought forward in the form of widespread news content available online for SMEs. The portal is an endeavour to reach out to a vast base of SMEs and enhance their online experience.