Online B2B marketplace IndiaMart.com has planned to launch a new brand campaign across print, online, radio and outdoor media in July 2011, which will be focussing on buyers and will push them to utilise the online platform for their buying requirements. According to the company, the campaign will emphasize on how buyers can utilise the B2B portal to connect with a plethora of qualified suppliers for their buying requirements.
The campaign will be rolled out across the country in the first week of July across leading newspapers such as Times of India, Hindustan Times, Mint and also go live on well-known radio stations like Radio Mirchi in 15 different cities. IndiaMart will also have hoardings and billboards placed at key locations in Delhi and Mumbai. The campaign will also utilise online media in a major way.
Dinesh Agarwal, founder and CEO, IndiaMart.com, said, “Through our initiatives, we have always tried to reach out to key stakeholders of the SME ecosystem in our country. The new brand campaign will take this quest to buyers and seek to empower them with the advantages of buying online.”