logo
close icon

IndiaMart to rollout new brand campaign addressing buyers’ requirements

IndiaDigitalReview.com,

Online B2B marketplace IndiaMart.com has planned to launch a new brand campaign across print, online, radio and outdoor media in July 2011, which will be focussing on buyers and will push them to utilise the online platform for their buying requirements. According to the company, the campaign will emphasize on how buyers can utilise the B2B portal to connect with a plethora of qualified suppliers for their buying requirements.

The campaign will be rolled out across the country in the first week of July across leading newspapers such as Times of India, Hindustan Times, Mint and also go live on well-known radio stations like Radio Mirchi in 15 different cities. IndiaMart will also have hoardings and billboards placed at key locations in Delhi and Mumbai. The campaign will also utilise online media in a major way.

Dinesh Agarwal, founder and CEO, IndiaMart.com, said, “Through our initiatives, we have always tried to reach out to key stakeholders of the SME ecosystem in our country. The new brand campaign will take this quest to buyers and seek to empower them with the advantages of buying online.”

Read more at http://www.indiadigitalreview.com/news/indiamart-rollout-new-brand-campaign-addressing-buyers-requirements

Latest Posts

Visual storytelling: Why does it matter now more than...

Posted on March 11, 2025

Nothing describes the importance of visuals than the saying – ‘A picture’s worth a thousand words. In an evolving ecommerce landscape, wherein searches are moving...

Read More

Moving Beyond Price: What all to look for in...

Posted on February 21, 2025

In today’s competitive business landscape, business owners and MSMEs are under constant pressure to provide the best quality at the lowest prices. This, sometimes, makes...

Read More

GST Jargons: We’ve got them simplified for you

Posted on February 12, 2025

The world of GST can be a confusing one, if you are just starting out as a business. Amidst the challenge of running and expanding...

Read More

IndiaMART Affiliate Programme: The side hustle you need

Posted on February 6, 2025

The rise of India’s content creator economy has been nothing less than revolutionary. From just 962,000 influencers in 2020, the creator economy has expanded to...

Read More