IndiaMART.com to Focus on Addressing Buyers’ Requirements in its Next Brand Campaign

• Slated to start in July, brand campaign to assist buyers in locating right suppliers with right products on IndiaMART.com platform
• Nationwide campaign to span across print, online, radio & outdoor media

New Delhi, 17th June, 2011: Early this year, benefits of going online were brought to the shores of micro, small and medium sized suppliers for their business growth through IndiaMART.com’s brand awareness campaign. India’s largest online B2B marketplace now brings the focus towards buyers and pushes them to utilise the online platform for their buying requirements in its next campaign kicking off in July 2011. During the one-month period, the campaign will reach out to buyers across the country through print, online, radio and outdoor media.

Building upon the company’s aim to bridge the gap between buyers and suppliers, the campaign will emphasize on how buyers can utilise the B2B portal to connect with a plethora of qualified suppliers for their buying requirements.

Sharing his perspective on the upcoming brand campaign, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, “Through our initiatives, we have always tried to reach out to key stakeholders of the SME ecosystem in our country. The new brand campaign will take this quest to buyers and seek to empower them with the advantages of buying online.”

The campaign will be rolled-out across the country in the first week of July. It will cover leading newspapers such as Times of India, Hindustan Times, Mint and also go live on well-known radio stations like Radio Mirchi in 15 different cities. Taking cue from the successful performance of outdoor branding in the last campaign, IndiaMART hoardings and billboards will be placed at key locations in Delhi and Mumbai showcasing how buyers have been able to find quality products and credible suppliers through the marketplace. The campaign will also utilise online media in a major way.