IndiaMART.com Brings Innovation in its Brand Campaign to Reach Out to More SMEs

• To have fixed presence in all pages of economictimes.com for entire duration of Campaign
  1. Have shoshkele on the Economic Times & Times of India websites too
  2. Sponsor SME section of Budget on Economictimes.com
• Highlight the benefits of going online to SMEs through such presence

New Delhi, 4th February, 2011: As an extension to the nationwide SME (Small and Medium Enterprises) awareness drive, IndiaMART.com, India’s largest online B2B marketplace, is set to receive maximum exposure through its online campaign. With a fixed presence on all the pages of economictimes.com, IndiaMART.com aims to capitalise on the opportunity by reaching out to a huge base of SMEs through this endeavour. The B2B marketplace will also incorporate shoshkele extensively on Times of India and Economic Times websites too. Reiterating on the need to focus on the SMEs, it has also decided to sponsor SME section of Budget on economictimes.com.

Commenting on the massive drive undertaken, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, “Internet has become an integral part of every business and brought every market within reach. Our brand awareness drive is an extension of our core objective of weaving a robust eco-system for SMEs in the online space. We are trying to realise this through several innovations such as fixed presence on all pages of economictimes.com; shoshkele et al. With the nationwide drive now in full swing, we are upbeat about the outcome.”

IndiaMART.com started with its campaign last month and has made rapid progress in creating a buzz in the industry. Attempting to build a rich business network for SMEs, IndiaMART.com has intensified its awareness drive by taking it to the next level. The launch commenced with high fervour covering leading newspapers, magazines, radio stations, websites and outdoor.

In its last campaign, IndiaMART.com had undertaken a similar drive that extended its reach across nation through radio, print media, online campaign. Going beyond the usual, IndiaMART.com, through the ongoing drive will get enhanced visibility that will create a roadmap to reach out to SMEs present in all the corners of the country.