Online B2B marketplace IndiaMART.com has extended its nationwide brand campaign to print and online media after launching it on leading radio stations last week. According to IndiaMART, the two month long campaign will not only make use of the conventional media including print, but will also have a healthy mix of contemporary media forms such as digital, outdoor and social media to reach out to micro, small and medium enterprises in the country.
Dinesh Agarwal, founder and CEO, IndiaMART, has said, “IndiaMART.com was incepted to help MSMEs seize business opportunities by easily locating relevant business partners through an online B2B platform. Our latest brand campaign strongly echoes the similar essence and illustrates our commitment to establish an understanding among MSMEs to utilise the internet as the most effective medium to do business and grow.”
Last year too, IndiaMART had launched a 360-degree nation-wide awareness campaign covering newspapers such as The Economic Times, Mint, Business Standard, The Times of India, Hindustan Times, Deccan Chronicle, Dainik Jagran, Eenadu and Rajasthan Patrika; magazines like Business World, Entrepreneur, DARE, Business Star and SME World; radio stations like Radio Mirchi, Radio City and Red FM; and websites such as Google, TimesofIndia.com, EconomicTimes.com, IndianExpress.com, ZeeNews.com, BSEIndia.com and MoneyControl.com.