Online B2B marketplace IndiaMART.com has launched a radio campaign on stations such as Radio Mirchi, Big FM and Red FM across 15 cities — Delhi, Mumbai, Kolkata, Chennai, Pune, Ahmedabad, Hyderabad, Bangalore, Surat, Rajkot, Vadodara, Jalandhar, Kanpur, Indore and Gwalior. IndiaMART also plans to launch its brand campaign on print, online and outdoor across India.
“Since our inception, we have given our best to be a part of the MSME (micro, small and medium enterprises) growth story in the country,” Dinesh Agarwal, founder and CEO, IndiaMART.com, has said. “With this new campaign, we aim to further enhance our dedication to the MSME sector and build our identity which is rooted in doing what we say.”
Last year too, IndiaMART had launched a 360-degree nation-wide awareness campaign covering newspapers such as The Economic Times, Mint, Business Standard, The Times of India, Hindustan Times, Deccan Chronicle, Dainik Jagran, Eenadu and Rajasthan Patrika; magazines like Business World, Entrepreneur, DARE, Business Star and SME World; radio stations like Radio Mirchi, Radio City and Red FM; and websites such as Google, TimesofIndia.com, EconomicTimes.com, IndianExpress.com, ZeeNews.com, BSEIndia.com and MoneyControl.com.
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