- Kicks off the campaign on Radio across the country from January 12
- Massive nationwide campaign in print, online, outdoor et al to follow from next week onwards
- Aims to educate MSMEs on importance of online presence for their businesses
- Illustrates catalysing role played by IndiaMART.com in growth of MSMEs
New Delhi, 12th January, 2011: Beginning the year with an enhanced commitment to Micro, Small and Medium (MSMEs) in India, IndiaMART.com, India’s largest online B2B marketplace has launched its new nationwide brand campaign today. The drive goes live on radio, a medium with growing popularity in the country, and covers leading stations such as Radio Mirchi 98.3 FM, Big FM 92.7 FM, Red FM 93.5 FM. Capturing the airwaves, IndiaMART jingles will air on these radio stations across 15 cities – Delhi, Mumbai, Kolkata, Chennai, Pune, Ahmedabad, Hyderabad, Bangalore, Surat, Rajkot, Vadodara, Jalandhar, Kanpur, Indore and Gwalior.
Bullish on the new brand awareness campaign, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com said, “Since our inception, we have given our best to be a part of the MSME growth story in the country. We believe in the business potential that MSMEs possess, which can quadruple with them going online. We associate high importance with the same in every brand awareness drive we embark on. With this new campaign, we aim to further enhance dedication to the MSME sector and build our credibility which is rooted in doing what we say.”
The campaign will commence in print, online, outdoor and other media across the country next week onwards. It seeks to cover leading newspapers (financials, mainlines, vernaculars), magazines (trade and business), websites besides unique channels for outdoor branding.
Last year too, IndiaMART.com had launched a massive 360-degree nation-wide awareness campaign for MSMEs. Covering leading newspapers such as The Economic Times, Mint, Business Standard, Times of India, Hindustan Times, Deccan Chronicle, Dainik Jagran, Dainik Bhaskar, Eenadu, Rajasthan Patrika, Divya Bhaskar, magazines like Business World, Entrepreneur, DARE, Jasubhai Media, Business Star, SME World, among others, the campaign was a resounding success. The campaign was aired across different centres of three main radio stations – Radio Mirchi, Radio City and Red FM. It was also run on Google, Yahoo, timesofindia.com, economictimes.com, Indianexpress.com and several other top websites.