Creates Ripples in SME Space

Business Standard,

To reinforce its commitment of developing a strong ecosystem for Small and Medium Enterprises (SMEs) in the country,, India’s largest online B2B marketplace, has joined hands with ET NOW, India’s leading financial news channel, to present ‘IndiaMART Leaders of Tomorrow Awards’. The exclusive awards are aimed at recognizing the significance of Small and Medium Enterprise (SMEs) in sustaining economic growth, increasing trade, generating employment and creating new entrepreneurs in India. To establish this, a series of inspiring success stories of emerging entrepreneurs will be broadcast by ET NOW every week for four months starting 10th August, 2010. The TV series will culminate into a grand Awards Ceremony in December in New Delhi.

Commenting on this path-breaking move, Mr. Dinesh Agarwal, Founder and CEO,, said “We, at, are extremely proud to partner with ET NOW for these awards which will establish SMEs as the trailblazers of innovation in the Indian economy. This initiative is a crucial part of our nationwide drive to connect with each and every SME and bring them to the forefront by celebrating their success stories. In fact, the TV series and the Awards Ceremony will acknowledge the same. At, we have been ardently working towards shaping the dynamics of the SME cluster in India and I am sure this is a step in the right direction.”

A large-scale nationwide campaign backed by a huge promotional plan has been launched to garner nominations from across the country.

The TV series on ET NOW will showcase stimulating success stories of the selected entrepreneurs who will be assessed and shortlisted by a distinguished jury of experts and decision-makers from the industry. The success story of each entrepreneur will encapsulate their unique journey, struggle and achievements that have helped them outshine others. To ensure transparency in the process, Neilsen India has been brought on board for independent process validation.

IndiaMART Leaders of Tomorrow Awards will honor deserving entrepreneurs from various industries such as manufacturing verticals like Auto/ Auto Components, Engineering Products, Apparel & Accessories to services verticals like Travel, Tourism & Hospitality, IT/ITES or Telecom among others. In addition, the awards will also acclaim other mights in the industry – a young entrepreneur crafting a niche for his/her business, a distinguished woman entrepreneur breaking the glass ceiling in the industry and green company playing a key role in tackling climate change, et al. The grand felicitation ceremony to be organised in December will witness industry stalwarts awarding the winners in these categories.

The awards are poised to provide them with large spread exposure, recognition and credibility they deserve.

About is India’s largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996, the company has a pan-India presence in over 100 cities. With over 2000 employees located across 47 offices in the country, offers an extensive range of value-added products and services to its 10,00,000 registered members and nearly 5 million global buyers across various industries and verticals. has won numerous awards over the years and has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc for its pioneering role in promoting SME business in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India’s largest print media group.

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About ET NOW
ET Now, leverages the power of ‘Brand ET’ which has a five decade old heritage. ET Now brings complete perspective to news with the most influential business minds, the biggest global voices bringing the global perspective. ET Now is taking giant strides towards leadership , and with specific focus on news and analysis the channel is poised to become synonymous with Corporates and real time investors.

About Nielsen
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in more than 100 countries, with headquarters in New York, USA.

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