Enriches SMEs with Power of Internet

  • First-of-its kind report on Internet & SMEs to be unveiled at ‘Free for SMEs’ Conference
  • FISME to ardently support the conference
  • Erudite speakers to share valuable information
  • Importance & scope of mobile marketing for SMEs also to be highlighted

New Delhi, 2 July 2010: With global economy becoming increasingly reliant on Information and Communication Technology (ICT) for undertaking various businesses, Indian Small and Medium Enterprises (SMEs) too are expected to embrace the same in order to gain sustainable competitive advantage over stiff competition prevalent in overseas markets. Reemphasizing on the significance of Internet-based services for the SMEs, alongwith with Internet And Mobile Association of India (IAMAI) will be unveiling first-of-its-kind report on the matter at their much-awaited Conference on ‘Free for SMEs’ on 6th July, 2010 at India Habitat Centre, New Delhi. Prepared by CERG Advisory Private Limited, this report will enable better discernment on the growing necessity for Internet and its applications in SMEs’ business functions and growth.

In addition, Federation of Indian Micro & Medium Enterprises (FISME) has decided to support the Conference recognizing the potential it holds for the SMEs. Not only this, the conference will witness various distinguished speakers sharing their knowledge on the role of ICT in enhancing efficiency of SMEs. Some of the eminent delegates who will delve on the subject include Mr. Anil Bharadwaj, Secretary General, FISME, Mr. Dinesh Agarwal, Founder & CEO,, Mr. Girish Joshi, Technology Advisor, Microsoft, Mr. Brijesh Agrawal, COO,, Mr. Namit Pandey, Head, Yahoo Small Business, Yahoo India, Mr. Bikky Khosla, CEO, and Mr. Vijay Shekhar Sharma, Founder & MD, One97 Communications among others.

Acknowledging the prowess possessed by ICT which can seamlessly transform the SMEs’ business, Mr. Dinesh Agarwal, founder and CEO, said, “SMEs have contributed immensely in establishing Indian economy as the second highest growing economy in the world. They are a force to reckon with and thus, there is a huge requirement to integrate them in the mainstream alongside large corporate houses which can be established through the ICT adoption across their business functions. As always, has had pro-active approach towards bringing the best practices forward which aid in improving productivity of SMEs. Another step in this direction is the ‘Free for SMEs’ conference which will allow our patrons to gain enriching exposure towards the free and low-cost ICT tools and services readily available in the market. Further, I am sure that widespread usage of ICT by SMEs will help them propel to next level of growth and leave footprints on the global map.”

Providing his outlook on the Conference, Dr. Subho Ray, President, IAMAI said, “We see great growth potential in Indian SMEs which can be harnessed by assisting them to graduate to Internet. The report will help in not only addressing various underlying issues but also guide SMEs on how to implement these processes and incorporate the wide range of free tools available in their business operations. We thank CERG for developing this report which will act as a ready reckoner for SMEs. We are also delighted of the association with FISME for the ‘Free for SMEs’ conference.”

Promising to enable SMEs in becoming tech-aligned, the conference will see the noteworthy speakers come together to impart and share valuable information about maximizing usage of Internet tools and applications. Addressing different sessions, they will talk on issues and challenges faced by SMEs in implementing ICT solutions in their businesses; leveraging online tools for brand building, promotion and interaction; online B2B marketplaces acting as catalysts of growth of SMEs, among others. Moreover. adding an interesting angle to the conference, the notable speakers will also discuss on the role of mobile marketing being cost effective and how it can enhance productivity of SMEs.

Coming together of two well-known and well-established organizations – and IAMAI – yet again through this conference rightly justifies their roles as catalysts of SMEs’ growth. Like last year’s acclaimed conference, the ‘Free for SMEs’ will also bear long-term profits for those involved.