Aspiring to enable the Small and Medium Enterprises (SMEs) harness the power of Information and Communication Technology (ICT), IndiaMART.com, joins hands with Internet & Mobile Association of India (IAMAI)to present a conference ‘Free for SMEs’which would lay thrust on cost-effective ICT applications and services. For the first time ever, a conference would enable exchange of ideas over various ICT solutions that are available freely but yet not leveraged by SMEs. These specialized ICT solutions can ease and streamline different aspects of SME business viz. Accounting, Human Resource, Business Communications, Sales & Marketing, among others. In its second year, the pacesetting conference is slated to be held on 6th July, 2010 in New Delhi.
Emphasizing on the urgent need to make SMEs aware of the ICT solutions, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, “Convergence of Information and Communication Technology has catalyzed business opportunities across geographies. However, Indian SMEs are still to leverage the benefits of ICT. We, at IndiaMART.com, have always been professing the growing need of technology usage by the SMEs in order to eliminate the barriers of distance, time and cost, etc. I am certain that this conference would provide an insight to the SMEs who would be able to explore the ICT world and dig out cost-effective solutions. These would not only help them manage their day-to-day operations efficiently but also grow their business immensely and boost profits. We certainly cherish our association with IAMAI for this conference.”
IAMAI, the nodal body of India’s Internet and mobile industry, has also been playing a role of a benefactor for the SMEs in the segment. Sharing a perspective on ‘Free for SMEs’, IAMAI President Dr Subho Ray, said, “This conference is an outcome of a well-thought of strategy to benefit the entire SME sector and their business functions across the value chain. Given the fact that ICT usage by the SMEs is still at a nascent stage in India, it becomes pivotal to host such a platform to create awareness amongst the SMEs about the readily available low-cost ICT tools and services. We are delighted to partner with IndiaMART.com for the conference and together aim to spur growth in the sector through such initiatives.”
Providing his insight on the potential of ICT for SMEs’ business functions especially Marketing, Mr. Arun Tyagi, General Manager – Marketing, IndiaMART.com, said, “Until recently, majority of SMEs were unaware of the advantages of ICT tools. In this conference, the focus would be to unlock the power of an Internet-enabled computer for the SMEs. It would further enable them to establish their marketing efforts through a digital presence for free or at a minimal cost.”
IAMAI has started an aggressive drive to recruit start-ups as members. It is a part of their long-term strategy to include all stake-holders in the digital space such as telecom operators, venture funds, ISPs in addition to its existing constituency of online and mobile value added services companies within its ambit.