Online B2B marketplace IndiaMART.com has launched an advertising campaign on FM radio. According to IndiaMART, the campaign will run for two months on Radio Mirchi in Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has also been uploaded on social networking site Facebook.
“FM radio as a media channel has re-invented itself with huge popularity in recent years. We have seen the trend of people increasingly following this medium and engaging with it. Radio Mirchi which is India’s No.1 Radio Channel reaching out to more that 46 million listeners in India was an obvious choice for us,” Arun Tyagi, General Manager, Marketing, IndiaMART.com, has told AlooTechie.
Tyagi further said that the objective of the campaign is to communicate the benefits of internet to the small and medium businesses and make them understand how internet has become a new channel of sales for businesses. The radio campaign is a part of an integrated marketing campaign being launched by the company nationwide across print, radio and internet. The jingle has been created by the IndiaMART marketing communication team and Radio Mirchi.