logo
close icon

IndiaMART.com Launches Radio Campaign in 12 Cities

India Digital Review

Online B2B marketplace IndiaMART.com has launched an advertising campaign on FM radio. According to IndiaMART, the campaign will run for two months on Radio Mirchi in Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has also been uploaded on social networking site Facebook.

“FM radio as a media channel has re-invented itself with huge popularity in recent years. We have seen the trend of people increasingly following this medium and engaging with it. Radio Mirchi which is India’s No.1 Radio Channel reaching out to more that 46 million listeners in India was an obvious choice for us,” Arun Tyagi, General Manager, Marketing, IndiaMART.com, has told AlooTechie.

Tyagi further said that the objective of the campaign is to communicate the benefits of internet to the small and medium businesses and make them understand how internet has become a new channel of sales for businesses. The radio campaign is a part of an integrated marketing campaign being launched by the company nationwide across print, radio and internet. The jingle has been created by the IndiaMART marketing communication team and Radio Mirchi.

Read more at http://www.indiadigitalreview.com/news/indiamartcom-launches-radio-campaign-in-12-cities

Latest Posts

Budget 2025 will support MSME sector further

Posted on April 24, 2025

The Launch of National centres of excellence for skilling, and Atal Tinkering Labs in government schools to encourage curiosity, innovation, and scientific temper indicates that the future of the...

Read More

Budget 2025 will support MSME sector further

Posted on April 24, 2025

two important areas that demand special mention are the programmes for manufacturing and the skilling of the future workforce. The introduction of the National Manufacturing Mission to support the MSMEs...

Read More

Budget 2025 will support MSME sector further

Posted on April 24, 2025

Addressing the issues of credit access and skilling, much prevalent in the sector, saw significant reforms in the budget today. The revised criteria for classification and...

Read More

Budget 2025 will support MSME sector further

Posted on April 24, 2025

  We are delighted to see the overwhelming contribution and growth of the MSME sector in India and the government’s continuous focus on enhancing it...

Read More