IndiaMART.com Partners with NDTV to Launch SME Portal

  • Powered by IndiaMART.com, http://www.NDTVSME.com will provide information, transaction and services to the large SME segment.
  • Brand and reach of NDTV with the strong B2B recall and content strength of IndiaMART.com shall make the portal first choice for SMEs.

New Delhi,18 November 2009: IndiaMART.com, India’s largest online B2B marketplace, today announced its partnership with NDTV to launch an SME portal – http://www.NDTVSME.com. Powered by IndiaMART.com, this new portal will address the need for a destination portal providing information, transaction and services to the large SME segment. The portal currently provides trade news, leads, tenders and other relevant information along with an HP Smartbiz section.

The portal caters to the needs and requirements of smaller businesses and a partnership with NDTV offers perfect opportunity to provide users with business news supplemented by B2B marketplace services. The website offers a rich user experience and the ability to offer global exposure and focused business enquiries for members. “NDTVSME.com is a perfect marriage of the brand and reach of NDTV with the strong B2B recall and content strength of IndiaMART.com, which makes it a formidable property. Given the way the SMEs taking center stage in India’s post-recession economy, we are bullish that http://www.NDTVSME.com will become a destination of first choice very soon for India’s upwardly mobile SMEs,” says Dinesh Agarwal, Founder and CEO, IndiaMART.com.

Vikram Chandra, CEO, NDTV Networks, said, “We are very excited about reaching out to the SME community, which forms the backbone of the Indian industry, through this portal. NDTV has always focused on this space with its business channel and now we plan to address the various needs of this huge segment through http://www.NDTVSME.com, as we keep adding more products and services. Partnering with market leaders like IndiaMART.com and HP also shows our commitment to always provide the best information and solutions to our users.”

Speaking on the occasion, Deepti Dang, Head, Marketing Commercial & SMB, Personal Systems Group, Hewlett-Packard India, said, “The SMBs contribute largely to the overall PC shipments in the commercial segment. Hence, we at HP are geared to help this major vertical manage, protect and grow their businesses.” She further added, “Association with NDTVSME.com further reiterates our commitment to India as the SMEs form the backbone of the country. HP India is best equipped in empowering them by providing technology that is relevant, reliable, secure, affordable and easily available.”

This portal will be a ready reckoner of information that will help business leaders, CEOs/owners, CIOs/CTOs and CMOs at every stage of their business marketing process. Right from explanatory and contextual information on how to plan for, implement, and manage new technologies for business enhancement, this portal will be a one stop shop for solutions that customers can rely on for better business outcomes.

About NDTV Convergence
NDTV Convergence Ltd., a 100% subsidiary of NDTV Networks Plc, is the digital arm of the NDTV Group. The company manages the flagship portal of the Group http://www.ndtv.com along with other web properties including but not limited to http://www.ndtvprofit.com, http://www.ndtvkhabar.com , http://www.ndtvgoodtimes.com, http://www.ndtvmovies.com , http://www.ndtvtravels.com. Convergence is also responsible for NDTV Active, the WAP portal of the Group. The Company also develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV.. The bouquet covers an entire gamut of news, travel, entertainment, shopping, health, gadgets. The company also has a short code presence through its brand NDTV mobile – 56388 (in India), 63880 (in UK) and 6388 (in UAE) and an IVR platform with 5056388.