reverses Indian media trend

  • Start of a new trend – dotcom company announces Sourcing Guides in print media
  • IndiaMART Sourcing guides to be launched in August 2007; to be circulated at international fairs in Singapore & Las Vegas for Global Buyers
  • Indian SMEs to benefit largely from industry-specific Sourcing Guides

New Delhi, July 23, 2007: After 11 years of path-breaking success in placing Indian SMEs on the global B2B map, IndiaMART is soon going to take Indian exporters, manufacturers & suppliers a step further by launching a series of Sourcing Guides for global buyers. This series of Industry specific guides will provide supplier information on the key export-oriented industries in India including Apparel, Handicraft, Auto Components, Industrial Products, etc. The Sourcing Guides will be circulated at popular EXIM and B2B trade fairs across the globe.

As against the trend of print businesses going online, has marked the beginning of a reverse trend by announcing a series of Sourcing Guides in print media.

Reassuring his commitment to the Indian exporters, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART says, “We have always focused on finding ways to maximize the reach of Indian suppliers to global buyers irrespective of the medium we use. IndiaMART Sourcing Guides aims to take the small-to-medium Indian supplier to the desk of every global buyer, whether or not he is online. We want to leave no stone unturned in our effort to boost exports from Indian SMEs to the world.”’s online success is a testimony to Mr Agarwal’s commitment already. The online B2B marketplace, one of the top five in the world, draws five million B2B buyers, generating 500,000 business leads every month. It’s more than 200,000 members are estimated to have generated roughly around $1 billion worth of business. The new series of printed Sourcing Guides will further strengthen the Brand’s popularity in the International EXIM market.

“The first guide in the series will be launched in August 2007 in Singapore & Las Vegas”, says Mr. Lalit Masta, Head- IndiaMART Sourcing Guides. The guides will help Importers and buyers across the globe by way of providing tips on sourcing and importing goods from India, along with a comprehensive listing of manufacturers and suppliers from India. “Most of these suppliers are pre-verified and trustworthy, which is what a global buyer looks for”, adds Lalit.

The inherent nature of an active online marketplace ensures automatic updation and high accuracy of supplier listings, which would automatically mean more recent and updated data in IndiaMART sourcing Guides.

IndiaMART plans to distribute these Sourcing Guides via multiple channels including key international trade fairs, embassies and trade associations in all major importing countries such as United States, UK, Germany, China, Singapore, France, UAE, Canada, Australia, etc. “Besides, we already have our regular online visitors placing requests for these guides in advance” claims Lalit. With a rich member base across more than 100 Industry verticals, IndiaMART promises to delight both foreign buyers and Indian suppliers. In addition, an advantage only a leading B2B marketplace like can provide global buyers is the option to access detailed and constantly updated information online about these pre-verified suppliers online.

“We’re delighted that IndiaMART is taking this step to bring convergence between the online and print media and look forward to better results with the IndiaMART Sourcing Guides. We’re hoping that the extra mileage that this provides us will generate more business from global exports”, says Mr Pramod Arora, CEO Flying Fashions and an IndiaMART client for the last five years.