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IndiaMART.com has tied up with the US import portal importverticals.com to collectively attract and leverage online B2B ecommerce across the borders. The tie up will create a co-branded site that will host import queries from the US, inviting Indian businesses to bid through a process of online reverse auctioning.

Signing the MOU with John Geary, VP, Strategic Alliances, Importverticals.com, Dinesh Agarwal, Director, IndiaMART InterMESH Ltd., said that the alliance provided an opportunity for Indian businesses, espacially the small entrepreneurs to enhance their exports. Business queries posted by members of importverticals.com will be hosted at the new co-branded website under distinct product categories.