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The Asian Age,
New Delhi, Nov. 5: Click to cyber sweets. Nostalgia, the ache to be in the midst of festivities and the joy of sending mithai surprises.
Each of these is answered by Intermesh Systems’ new website for Diwali. In collaboration with Haldiram’s, shopping indiamart com gives Indians living abroad an opportunity to send gifts to relatives and friends in Delhi with sugary delights. A brainchild of the marketing head, Intermesh Systems, Mr Manan Sharma, shopping.indiamart.com has a variety of Indian sweets, dry-fruits and even silver coins that can be ordered on the Net and sent to near and dear ones anywhere in Delhi, Gurgaon, Noida or Ghaziabad.
As their most recent attempt at targeting the growing market of on-line retail facilities for Net browsers all over the world, it is the first of its kind. With The season of Diwali bustling with activity and fervor, individuals living outside India have finally got an outlet which enables them to send their wishes and greetings. Goodies and sweets for young ones can be booked with the help of a rate card from Haldiram’s on the website.
Login, click your way to the hearts of friends and relatives in Delhi with sugary delights. With Diwali being the season of giving and sharing, the website comes as a blessing to many living abroad who want to be a part of the festive hustle and bustle. The response to the website has come from across seven seas, New Jersy and other corners of the world.
“It was launched seven days ago as an experimental attempt to judge the response of a shoppers’ stop on the Net. Aimed at NRIs settled abroad, the website promises to be a tremendous success, in fact we were surprised at the response and greetings that came flying in. By Christmas, we hope to have developed this into a complete shopping mart on the Net, by way of which people all over can access what they desire,” says Mr Amit Gundh, PRO, Intermesh Systems.
The website is due to be on air for two or three more days. With online publicity through various search engines, the five day old website is picking up slowly yet steadily, with four to five orders placed in a day along with caring messages to deliver on specific dates and times.
“We have received large orders and the clients are so jubilant that they could finally be a part of the Diwali wishing tree,” said Mr Manan Sharma, who plans to get his team prepared for this shoppers’ stop.
Mr D.P. Gupta received a gift & flowers. “I felt great to receive a gift from my daughter-in-law and son in the US. To get such a facility in India is something to be talked about as it was a thrilling experience to be remembered from so far away,” he said, gushing with excitement. Another request was to send Diwali gifts to Jabalpur.
The general emotion was one of joy at being able to contact close friends and the feeling that distances, which seemed like the bane of all relationships, were no longer a hurdle. Credit card numbers are keyed in and in a process which takes just a few hours, the bank validates the authenticity of the purchaser and the team starts its Diwali greeting cart-loads, armed with sweets, dry-fruits, silver coins and flowers courtesy Intermesh to different corners of Delhi.