IndiaMART launches #BadaKhelJao campaign, showcases real success stories of sellers

Highlights the benefits of India’s fastest online payment gateway, Pay with IndiaMART for its sellers

IndiaMART has launched its latest digital-led campaign that focuses on the various benefits of its Payment Gateway, Pay with IndiaMART. By showcasing various real businesses from across the country which are listed on its platform, IndiaMART has taken an explanatory route to highlight how IndiaMART’s Small and Medium Businesses have been able to grow their business bigger by using the country’s fastest online payment gateway, Pay with IndiaMART.

The payment gateway is specifically suitable for the Small and Medium Businesses. Unlike any other payment gateway, Pay with IndiaMART allows merchants to receive payment instantly in their account even on a bank holiday. Apart from this, the campaign also focusses on the following benefits like the availability of EMI options, ability to accept advance payments and ease of operating across geographical limitations.

Sumit Bedi, VP Marketing, IndiaMART said, “We realized that millions of SMEs in India are largely untouched by the benefits of fintech. Hence, we launched Pay with IndiaMART, a payment gateway, which could cater to their requirements. We travelled across the country to collect feedback from the users of the service. These businesses told us how they were growing and making it big through the various features of Pay with IndiaMART like availability of EMI option and ability to collect instant payment even on a holiday. And thus, through a series of videos under the #BadaKhelJao campaign we want to highlight these success stories and urge businesses to go digital for their growth.”

The first video of the campaign has been launched today which appreciates the business who chose to change with time and adopt digitization. For instance, Mr. Gaurav Panchal, owner of G Audio in Chattarpur, Delhi said that he has been able to expand his customer base because now his buyers can also pay him through EMI option which he wasn’t able to offer to them earlier. Another user of the payment gateway, Pay with IndiaMART spoke about how he has been able to accept payment even on holidays.

Under the umbrella campaign of #BadaKhelJao, the video would be followed up by five more videos which would be launched in the coming weeks.

Read More – Adgully | India Television Network