Mobile-first: Using power in the palm

Gone are the days when we glued to our computers and laptops, waiting for important emails and business notifications. We are in a mobile-first world, which is no longer a periodic trend but a fundamental shift in the way we operate, connect and engage with our customers. 

Today, India is the largest user of WhatsApp for Business and what does that tell us? Mobile is the primary mode of communicating with not just your loved ones but also with your business network. It not only helps you manage your business on the go, but also helps improve your customer experience by being accessible real time. 

If you are a business looking to implement a mobile-first strategy, we’ve got you covered. Here are top things you need to take care of, if you want to use the power in your palms to boost your business. 

1. 1. Mobile-friendly website: Ensure that your website is mobile-friendly, which means the load time should be faster when opened on mobile, design is adaptable to different screen sizes and orientations. A clunky, desktop-centric experience on mobile will frustrate users and drive them away.
   2. Use mobile-friendly tools: Operating a business on mobile doesn’t only require customers to be there; you must be there as well. From invoicing to accounting and catalogues, ensure you have mobile-friendly tools to help you respond to your customers faster. Livekeeping is Tally on mobile, which can help you manage your accounting on the go, making it easy to send invoices, approve bills, keep a check of balance, among others. Similarly, having tools which can create PDFs, access Word or Google Docs, CRM, etc, can help in enhancing customer experience and reduce response time. 
   3. Prioritise mobile security: With increased mobility comes increased security risks.  Implement robust security measures to protect sensitive business data on mobile devices.
   4. Mobile-friendly marketplaces: Every marketplace today comes with a mobile-friendly app for business owners. If you are a B2B business, you can onboard on https://seller.indiamart.com/ and avail IndiaMART’s mobile-friendly solutions such as IM Insta (WhatsApp for sellers). This helps in connecting buyers directly on their WhatsApp, ensuring you don’t miss out on any genuine buyer enquiry. 

The Future is Mobile: The fundamental shift towards mobile is not going to slow down, thus increasing the ability of businesses to stay competitive. In order to remain relevant, it is mandatory for businesses to now have a mobile-first approach as part of their operational strategy. 

So, ditch the desk-bound mentality and unlock the power of your pocket.  Embrace the mobile-first revolution and experience the freedom and efficiency of managing your business, anytime, anywhere.