+91-9696969696
As a small business owner in today’s competitive market, you must have already felt the heat of digital transformation and you are looking to get your skin in the game. If you are new to e-commerce, it can be daunting to know where to start and feel a bit overwhelmed, seeing millions of followers on the social media pages of similar businesses.
With a bit of planning, calmness, and research, you can set up a shop online very easily.
- Choose your niche: For a same business to work online, it is important to identify your strengths and weaknesses both. What niches could be most interesting or profitable for you? A best selling offline product, if marketed and presented the right way, can make waves online as well. Choosing a niche means setting the price right, look at the reviews of the product you are trying to sell, identify your customers and position the product accordingly. For a wholesale business, visit https://dir.indiamart.com/ to see the products similar to your business and understand the pricing range. Read the reviews to see what customers are looking for in a product. This will help you write the accurate description.
- Choose the platform: Choosing the platform means identifying the audience for your product and the online channel they use the most. Looking to tap the wholesale buyers, register on IndiaMART today, completely free of cost. All you need to do is:
- Visit the seller.indiamart.com
- Enter your mobile number and submit the OTP, once received
- Fill in the basic details such as company name, GSTIN, email ID, pincode and city details
- Add products. To get started, you will have to add at least 3 products and their descriptions, along with the city where you’d like to market them.
- Click on ‘start selling’ and your profile is complete.
- Set up the store: Once the channel is decided and you have registered on IndiaMART, the online store is all set up and you are ready to sell. Enrich your catalogue slowly with the relevant descriptions, images, prices and 360-view of the product for customers. For a business buyer, quantity is important. Therefore, mention the minimum quantity at which you’d like to sell.
- Market the store: Focus on delighting the customers. The best way to sell online is to take a customer-centric approach. Understand what matters to your customers, where they are trying to find those products. Use the power of social media and influencers to attract the online customer base. Reviews and ratings help as well. For better conversions via IndiaMART
- Optimize your listings regularly. See the products which have generated the maximum leads and calls for you.
- Understand customer feedback from the conversations. Majority of the customers asking for 10 cement bags indicates that it is a generic quantity. Therefore, add pricing for 10 bags.
- Discounts always help. A wholesale buyer will never pay the same amount for 25 pieces, as he would pay for 1-2 pieces. Always throw in discounted rates as the quantity increases. Understand customer pulse and see if he would settle in to buy more quantity than required, if the pricing is optimal.
- Improve continuously: Perfection is a journey, not a destination. Once the store is up and running, continue to improve, enhance and offer more. This improvement can include expanding the collection, introducing trials or sample-testing, working on feedback received through reviews and ratings, replenishing the best-selling products so you never run out of stock and many more.
So what are you waiting for? Get started on the online journey of your business today!