Bang in the Middle wins creative mandate of IndiaMART

Local e-commerce portal IndiaMART has appointed Bang in the Middle as their creative agency.

The agency will be responsible for driving integrated marketing communication for IndiaMART, which will involve formulation of brand strategy and brand communication and management across traditional and digital media.

Commenting on the appointment, Sumit Bedi, Vice President, Marketing, IndiaMART said, “IndiaMART has had an exciting growth journey since its inception in 1996, and we are looking forward to further fortify our position in the market through a unique and innovative branding approach. We were looking for a partner who could understand both, traditional and digital mediums and deliver a seamless brand experience to our audience. With Bang in the Middle, we got exactly what we were looking for. We are delighted to be associated with them and are confident that they would help us craft the ongoing journey of growth.”

Naresh Gupta, Managing Partner, Bang in the Middle said, “IndiaMART was one of the earliest businesses to harness the power of the Internet in the industry, and is a leading player in the online space today. Being their creative agency, we are committed to delivering best-in-class creative solutions, which are in perfect congruence with their overall business objectives. It is an extremely prestigious assignment for us and we look forward to add value.”

The agency is currently working on a new campaign for the brand, which will be launched across multiple platforms. Irrfan Khan, appointed as IndiaMART’s brand ambassador last year, will continue to be the face of the brand.