“Seizing the TREND!” is something which is synonymous with IndiaMART. Few years earlier, when ‘Selfies’ was beginning to be the talk of the town, IndiaMART took out an employee engagement activity pivoted around the Selfie-hype. This time, the theme was centered on the ‘Dubsmash’ fever.
Titled “What the Dub!”, IndiaMART initiated an exciting and unique activity wherein the leading online marketplace invited their employees, across offices, to shoot the craziest Dubsmash videos and Whatsapp them on a pre-assigned phone number. It was announced that the winner will stand a chance to win exciting prizes. The scale of the activity was further blown up by putting Video-shoot kiosks at key locations across the branch offices. Taking inspiration from “Gabbar”; “Babu Rao”, “Teja Bhai” and many more, an exclusive Dubsmash Dugout was set up in the office in Noida. From flashy glasses to colourful wigs and hats, the prop centre added an element of unprecedented humor to the Dubsmash Videos.
The response was overwhelming! Employees fervently shot their Dubsmash videos using props like IndiaMART mugs, T-shirts, admiration cards, etc. To add a cherry on the top, a mashup video was created to capture different nuances of theatrical skills showcased by the participants. This contagious play pulled the madness from all desks of the office, with the – We work hard play harder- spirit.