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IndiaMART supported us with their upgraded products to get the leads generated and we got more queries and more customers with their help.
Mr. Arun Jain (MD)
Jonson Tapes Ltd.
New Delhi, 14th December 2011
Jonson Tapes glued to success
Reminiscing about his early years, Mr. Arun Jain, MD, Jonson Tapes recalls how he started the company and the challenges he faced in establishing his new business. “We had to go to each and every customer, industrial houses and educate them how to use our products.” His persistence and the belief in his idea led him to become one of the leading manufacturers and exporters of industrial adhesive tapes and insulation materials.
Twenty years of hard work and sweat has helped him attain new heights such that today, the company owns well-developed infrastructure facilities, latest process technology based machines as well as a dedicated teamwork.
Renowned players have upper hand over lesser known brands in the market. But, its a different ball game for new entrants in the industry who have to start from scratch and build on their credibility amongst their prospective clients and win over their trust. A similar challenge loomed over Jonson Tapes when they began their journey to identify a set of target customers. “When our product demand was very low and the market was very specific, there were no proper means and ways to find out our customers who were actually looking for our products,” shares Mr. Jain. The new age marketing that was slowly gripping the Indian business space also had an impact on Mr. Jain. “With the help of web promotions, our business has grown tremendously in few years. Our workforce has increased, we have taken over some manufacturing facilities, we have added some latest technologies and machines in our units,” says Mr. Jain.
En route to explore new ways of building growth prospects through technology, Mr. Jain came across IndiaMART.com. “We came to know about IndiaMART that they are growing fast in this portal business. We are getting a number of queries from government institutions from space, railways, NTPC,” shares Mr. Jain. He further adds, “With the growing market and competition as well we found difficult to remain unidentified in the cluster. IndiaMART supported us with their upgraded products to get the leads generated and we got more queries and more customers with their help.”
Mr. Jain advises, “Really, we had achieve more than what we had expected from IndiaMART. We’ll definitely recommend new entrepreneurs, SMEs to join and get the support of IndiaMART to grow their business tremendously.”