IndiaMART.com, IAMAI to take SMEs to cloud

CIOL,

NOIDA, INDIA: IndiaMART.com, an online B2B marketplace for Small and Medium Enterprises (SMEs), and The Internet and Mobile Association of India (IAMAI) will join hands to organise 4th Conference on ICT for SMEs.

The conference, to be held on July 29, 2011, at India Habitat Centre, New Delhi, will help SMEs understand the benefits of cloud for their businesses.

This year’s theme is ‘Taking SMEs to the Cloud: Pay as you need’. The conference will exhibit inherent power of cloud in streamlining business operations of SMEs and will assist in drawing up simple strategies for SMEs to digitize, said a press release.

The conference will focus on the growing cloud computing market in India and throw light on how SMEs can be benefited by leveraging its services, and bring down overall operating cost and improve business efficiency.

The entire conference is segmented into four different sessions that will cover topics such as ‘Patterns of Adoption and use of ICT by SMEs’, ‘Technology and Infrastructure for the Growth of SME’, ‘ICT enabled SME’s in Developing Countries and Financial Needs’ and ‘Moving to Mobile: Simple Strategies for Small and Medium Businesses to Digitize’.

It will also elaborate on the constraints faced by SMEs in developing countries in implementing ICT, role of banks in driving ICT adoption, brand building for SMEs, devising business models to ensure success in using ICT, among many others.

Experts such as Dinesh Agarwal, founder and CEO, IndiaMART.com; Rajiv Sodhi, head- Online Business, Microsoft India; Shyaam Sunder, chief knowledge officer, Ramco Systems; Brijesh Agrawal, COO, IndiaMART.com; Laveesh Bhandari, founder director, Indicus Analytics; Aakash Goel, associate, Sequoia Capital; Sanjay Diwan, vice president Marketing, IMI Mobile; Rohit Gupta, VP and head – Wireless, Tata Teleservices Ltd will share their expertise and experience, detailing on simple ICT strategies which SMEs can adopt and use.

Dinesh Agarwal said, “Cloud computing has enabled an environment which makes SMEs free from data storage hassles and IT infrastructure management. This allows them to focus on their core businesses instead. Through this conference with IAMAI, we aim to provide a means to SMEs to be a part of this big change.”