CEO, Indiamart Intermesh Ltd
on how he went about setting up indiamart.com
At a time when virtually nobody in India even heard about the Internet, Dinesh Agarwal had been thinking about setting up a comprehensive website connecting Indian businesses. His main clientele was – and still largely is – the Indian exporters who were unable to reach out to a larger audience overseas.
Delhi, April 1, 2000: IndiaMART.com, to mark its fifth foundation day, has invited students pursuing e-commerce courses from the renowned institution Asset International to visit their corporate office in Delhi to familiarize them with the operational aspects of a Net based organization.
Do you know that IndiaMART.com a business portal operating from Madhu Vihar is one of the largest portals in India with 1.5 Million page views. Do you also know that three lakh people hit its sites daily and that 60% of hits are from abroad out of which 90% are from the U.S alone.
25 March, 2000: News.IndiaMART.com, the Indian news site by IndiaMART.com, is offering an interesting section ‘As Clinton sees India’ that offers coverage of Clinton’s Indian visit online. In addition to boisterously entertaining cartoons that interestingly depict the highlights of his visit, the section also hosts other interesting stories on the President.
The Telegraph (Graphiti),
LOOKS MATTER To emphasise its brand identily, the site on the Freelook range of casual wear (freelookindia.com) used features such as ‘shock waves’ animation, a peppy soundtrack and jazzy colours to make the screen come alive visually.
This column is meant for those who have a business on the ground as well as a website to market that business. You have probably got an outside firm to make your site. That makes sense, because it leaves you time to focus on your own business. But you should also remember that for the software firm that makes your site, you are just one among several clients. You must not expect it to think up a Net Marketing strategy for you. That must be done by you. And in any case, for the price that most firms charge for a site – often less than a few lakhs – they cannot afford to put a marketing expert at your disposal.
February 24, 2001: Bharat Online, MTNL’s portal site is covering Railway and Union Budget 2001-02 online. The section dedicated to the Budget bring online the proceedings of the Railway and Union Budget scheduled for the 26th and the 28th of February, respectively.
1. Cnn.com – It is American news channel CNN’s official site. I find it to be the most reliable for international news, and timely too.
A & M,
Will a proper car market come to be on the Internet with prices set by real-time demand and supply? Sounds Cool.
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