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With higher response rates and faster deal closures, IndiaMART’s IM Insta is transforming
Techonica India’s customer journey
IndiaMART is redefining the way businesses communicate and grow in the digital age
Businesses in India are no longer limited by traditional ways of working. From small enterprises in
tier II cities to growing firms in major hubs, entrepreneurs are adopting digital solutions to connect
faster and build stronger relationships with buyers. Techonica India is one such example, proving how
the right tools can transform growth. With IndiaMART’s IM Insta feature, the company has improved
responsiveness, closed deals quicker, and strengthened buyer trust.
Brijesh Vaishnav, founder of Techonica India, has been associated with IndiaMART for the past four
years. In this time, he has built trust among buyers by providing reliable information technology
services.
In the beginning, Brijesh and his team mostly connected with buyers through emails and SMS, which
often caused delays and slowed down business. Things changed when IndiaMART introduced IM
Insta, a feature that connects the seller’s Lead Manager with the buyer’s WhatsApp. This became a
turning point and transformed the way Techonica India interacted with its customers.
For Brijesh and his team, adopting IM Insta was more than just a change in communication. It became
a key driver of growth, helping them improve response rates, close deals faster, save time, and build
stronger relationships with buyers. Today, around 80% of their buyer responses come through
IndiaMART, and for Brijesh, IM Insta is not just a tool but a partner that is reshaping how Techonica
India builds long-term trust and business growth.
Techonica India’s experience shows how the right digital tools can transform the way a business
works and grows. But this journey is not only about one company. It reflects a wider shift in India’s
MSME ecosystem, where enterprises across the country are embracing digital solutions to save time,
build trust, and reach new markets. In doing so, they are not only driving their own growth but also
contributing to a more efficient, competitive, and digitally empowered economy.
Print Coverage : Mayur Samvad