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Supporting small businesses

IndiaMART drives 40–50% of MS Dua Metal’s growth, says Danish Warsi, founder from

Moradabad

IndiaMART is empowering small manufacturers to convert obstacles into long-term success
Small manufacturers in India are no longer limited by location or resources. From cities like
Moradabad in Uttar Pradesh to other industrial hubs across the country, entrepreneurs are building
strong businesses and expanding their reach. MS Dua Metal is one such example, showing how
determination and the right support can turn early struggles into steady growth. The common factor
driving this change? IndiaMART, helping businesses grow faster by connecting them with genuine
buyers and new opportunities.

In the early days, Danish Warsi, founder of MS Dua Metal in Moradabad, Uttar Pradesh, faced
challenges such as lack of space and shortage of funds. With support from his father and a strong
determination to succeed, he gradually built a foundation strong enough to turn his small venture into
a recognised business. Today, MS Dua Metal manufactures a wide range of products including
wedding gifting and return gifts, metal jars, trays, and other home décor items. The company has
achieved an annual turnover of around ₹2 crore, a milestone that reflects both hard work and
resilience.

The turning point came in 2023, when Danish joined IndiaMART. The platform connected him to
genuine buyers and reliable leads, enabling him to achieve business targets and secure repeat
customers. Today, almost half of MS Dua Metal’s total revenue is generated through IndiaMART,
supported by secure payments and long-term client relationships.

For Danish, IndiaMART has been more than just a marketplace. It has been a true partner in his
journey, helping him connect with genuine buyers and build lasting relationships. He believes that any
manufacturer who wants to expand should use the platform to unlock new opportunities and grow
their business.

Print Coverage : Virat Vaibhav

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