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With 70% of sales from IndiaMART, Humera is among the women powering India’s
Manufacturing Story
IndiaMART is enabling entrepreneurs to turn local businesses into national success stories
Women-led enterprises in India are breaking barriers and expanding beyond local markets. From
industrial towns like Noida to remote regions across the country, women entrepreneurs are driving
change and creating new opportunities in manufacturing. Humera, founder of ERA Display Solutions,
is one such example. She combined inspiration and hard work to build a business that now reaches
customers nationwide. Her partner in growth? IndiaMART, helping her connect with buyers across
India and scale without limits.
Humera built ERA Display Solutions in Noida, inspired by her grandfather’s work with tractor
trolleys and her family’s background in ironwork. Seeing the growing demand for display racks, she
decided to turn the opportunity into a business. Starting with a small manufacturing setup, she began
her journey to create products that could serve businesses across the country.
In 2019, Humera joined IndiaMART with the goal of giving her company wider recognition and
connecting with customers beyond Delhi. The platform soon became a game-changer, helping her
reach clients from every part of India. Today, ERA Display Solutions’ products are available
nationwide, a milestone she proudly attributes to the reach and visibility gained through the platform.
Since listing, her leads have grown, conversions have improved, and buyer trust has increased.
Customers feel assured with IndiaMART’s safe payment system, and this reliability has helped the
business grow steadily. Currently, the company’s majority of the total sales come directly through
IndiaMART, underscoring its role as a key growth driver.
Reflecting on her journey, Humera says she has faced many challenges but never allowed them to
hold her back. She encourages other women entrepreneurs to keep moving forward with confidence,
believing that they too can achieve success in their own way.
Print Coverage : Dainik Bhaskar