Indian consumers spend smarter this festive season; Brands see traffic and conversion spike

B2B Ecosystem Registers Early Festive Momentum

The festive surge is not limited to consumer-facing sectors. On the business-to-business side, activity has accelerated since August, with enterprises stocking up for peak-season demand. 

Dinesh Gulati, COO, IndiaMART InterMESH Ltd, said: “The kickstart of the festive season in India is one of the best times for businesses, as the demand for both raw material and finished goods rises. At IndiaMART, we start seeing this uptick pretty much 2-3 months before Diwali hits. From food flavours to packaging containers, fabrics to machinery, we have seen an uptick across multiple categories. We saw nearly 8 lakh enquiries, and close to 1.6 lakh calls to sellers in the apparels, including categories: a) yarns, thread and fabric, b) Home Decor & Upholstery Fabric, and c) Apparel Fabrics & Clothing Textiles.” 

As part of India’s longstanding gifting tradition, Indians are betting big on Indian sweets, bakery items and other edible items, with more than 3 lakh enquiries and 1.4 lakh buying requirements received in Food Flavours, Colours, Additives, and Tofu, Milk, Butter, Cottage Cheese, Ghee and Dairy Products. “Not just this, the trend continued with B2B sellers investing in machinery and equipment for processing food items such as a) Pizza Maker, Baking Tray, Pans and Bakeware; b) Dairy Machinery, Bakery Equipment, and c) Confectionery Machines and Beverage Processing Machines, Fast Food Equipment & Snacks Making Machinery. We saw close to 3.2 lakh enquiries, and close to 80,000 calls in these categories,” he added. 

Gulati’s data underscores how India’s manufacturing and wholesale markets act as a backbone for festive consumption, ensuring availability across product lines—from textiles to food machinery. 

Online Coverage : Adgully