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In today’s fast-changing world of technology, and with the advent of artificial intelligence as well as generative AI, it has become more important than ever for MSMEs to keep pace with these changes.
IndiaMART InterMESH Limited, one of the leading B2B marketplaces in the country, has been closely connected with the MSME ecosystem, supporting their digitisation journey and showcasing new ways of doing business. In an email interview with SMB Story, COO Dinesh Gulati delves into the company’s approach to becoming data-intelligent.
Digital-first approach:
- The Indian MSME sector boasts over 6.3 crore enterprises, and close to 67% of them are now digitally ready, Gulati says. This transformation is being driven by widespread smartphone penetration, improved internet connectivity, digital payments, and the huge tailwind created during the pandemic.
- He adds that IndiaMART is accelerating digital adoption for MSMEs with user-friendly tools that enable businesses to set up digital storefronts, aggregate leads, connect with buyers and efficiently manage leads through in-built lead managers.
- IndiaMART plans to further expand into areas like conversational commerce, credit facilitation, and logistics partnerships to offer a seamless, end-to-end experience for sellers. Additionally, the company is leveraging GenAI and agentic AI to fine-tune its offerings.
Online Coverage: Yourstory