Finolex Pipes: Getting Connected With The World Of Online Business

“IndiaMART is the Google for business needs” – Sirin Sam, Head-Marketing & Communications, Finolex Industries.


Finolex is India’s leading manufacturer of PVC-U Pipes & Fittings. The company’s pipes & fittings are available in a vast range of sizes, pressure classes and diameters for agriculture, housing and industrial applications.

Association with IndiaMART

“Over the years, my business model was channel driven but we have recently realised the importance of going online. It was a humongous change for us as an organisation but the hand-holding by IndiaMART was great. We are able to reach a much wider audience base through IndiaMART then we could have reached with any other platform,” said Sirin.

“If I have to draw a parallel of IndiaMART then it is Google. We’ve increased our investment with IndiaMART due to the phenomenal response that we have received. I will give IndiaMART a 10 on 10,” he added.

For more information, read the case study here