Timing the VC entry
Some took funding many years after their founding, and when they felt the money would help them address a particular business opportunity quickly. IndiaMart, the online marketplace that assists manufacturers, suppliers & exporters to trade with each other, did so when it found the domestic market growing rapidly. The company, founded in April 1996, was for a long time focused on the export market. “In the late 1990s and early 2000s, net penetration in India was not great. But from 2008, the domestic business started to outgrow the export business,” says founder & CEO Dinesh Agarwal. At that point, IndiaMart raised funds from Intel Capital. It later raised money also from Amadeus Capital, Quona Capital, Westbridge Capital, and BCCL, publishers of The Times of India.