The emergence of m-economy is evident from 919 million mobile phone subscribers, 40 million smartphone users and 48 million mobile Internet users in the country today. Taking the lead in bringing this mobility to Indian SMEs, IndiaMART.com, India’s largest online B2B marketplace, has introduced IndiaMART mobile site – m.indiamart.com and Android app on Google Play.
Speaking on this, Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, “Customer demands and behaviour are in a continuous state of flux, and we have always tried to anticipate where the customer is, to effectively deliver what the customer demands. Mobiles, including smartphones, are one such area. Gauging the growing inclination towards mobile Internet and apps, we have introduced the mobile-optimised version of our site – which is one of the fastest in the world – and also our Android app. We felt that it was imperative to introduce these initiatives and ease business possibilities for SMEs. Considering buyers and suppliers are mostly on the move, I am sure that the user-friendly interface of our mobile site and app would allow them to instantly and seamlessly connect with each other.”
The mobile-optimised version of IndiaMART.com – m.indiamart.com – is available on all mobile phones that support internet. According to well-known website monitoring portals, m.indiamart.com is one of the fastest mobile sites in the world. It offers access to almost all the product categories available on our platform through mobile handsets.
On the other hand, the non-cluttered, easy-to-use IndiaMART mobile app is currently available on Google Play Store to download. The App operates on all mobile devices having Android Version 1.5 or above installed. It connects users to 1.2 million suppliers and 6.5 million buyers on its platform.
The mobile site and App enable users to easily search for suppliers in their preferred area and location. It also allows them to send business enquiries and SMS directly from their mobile phones. Buyers can even call suppliers directly by clicking on their displayed number.