New Delhi, 7 September 2009: IndiaMART.com, India’s largest online B2B marketplace, has appointed Quasar as its digital agency on record. It will be responsible for IndiaMART’s digital marketing campaigns, media planning and media buying. Quasar, which is a WPP company, has been selected after a vigorous multi-agency pitch.
IndiaMART.com connects global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation. IndiaMART.com has been ranked India’s No. 1 online B2B marketplace by the Internet and Mobile Association of India (IAMAI) in its recent study done on Information, Communication & Technology (ICT) usage among Micro, Small and Medium Enterprises (MSMEs). The independent market research, with special focus on online B2B marketplaces, accords over 85 percent preference for IndiaMART among B2B suppliers who go online, and who were interviewed by IAMAI. The study also states a 60 per cent market share for IndiaMART.com in India.
Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com said, “Being the most effective, accountable and transparent media for our business, Internet is an integral part of our marketing mix in reaching out to our target audience. With the emergence of social media, we are looking at Internet in a big way to consolidate our leadership position further. Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively.”
Quasar Media has Microsoft, Monster.com, VISA, Kingfisher Airlines, Maruti Suzuki, GE and MakeMyTrip.com in its client list and is one of India’s largest digital services agency. “We recognize IndiaMART’s leadership in the digital B2B space and I am sure Quasar’s vast knowledge and leadership in digital services will create a successful partnership in achieving IndiaMART’s continued leadership in the B2B space,” says Mr. Deven Dharamdasani, Business Director, Quasar.
Quasar Media, part of Smile Interactive Group is one of the leading digital media services companies in India. It has a strong base of media services and technology. Committed to drive the digital media industry in the country it has a capability to give 360 degree services to client in the area of Digital Advertising. Digital advertising is expected to be a USD 560 million industry by 2009 with over 7% market share of the total advertising.