Friday, January 23, 2015: IndiaMART, India’s leading online marketplace for businesses, announced the launch of its Mobile Application for Windows, a leading operating system in the country. The Mobile App would assist the Windows users in finding the right business partners, even while on the move. Buyers could easily fulfill their requirements by searching for relevant suppliers, comparing prices, sending enquiries, posting requirements, etc., anytime and anywhere, by using a smart and intuitive, yet simple interface. The Mobile App is available for download on the Windows Store and has been designed for Windows 08 and above.

According to Mr. Dinesh Agarwal, Founder & CEO, IndiaMART, “The industry has been evolving each day, to drive the customer experience a notch higher every time. As per statistics, India is the second biggest user of Windows phone in the world, with a user base of 7.5%. Having registered over 5 lac App downloads on the Android & iOS platforms, we strongly felt that the launch of the Windows App was important and inevitable. We are extremely confident that our new initiative would open up an array of business opportunities for Windows users.”

The App also provides various benefits to the sellers, especially to the small and medium enterprises, by facilitating on-the-go business for them. IndiaMART Windows App supports exclusive features for individual seller accounts, as well as detailed product listing view as per categories and sub-categories, among many interesting aspects.

Adds Mr. Agarwal, “Mobile has proved to be an important medium for our business, with about 40% of the traffic on IndiaMART coming through mobile. Also, we have found that the average time being spent on IndiaMART Mobile App is more than the average time spent on our mobile site, clearly pointing towards a growing importance and usage of Apps. We are delighted to see a good response for our Windows App so far, with over 20,000 installations already witnessed within a few days of its launch. We expect this to grow further, and help more and more buyers and sellers grow their businesses.”

With this new App on Windows, IndiaMART is the only online marketplace, with its mobile application available on all major platforms, including Android, iOS, and Blackberry.